Find your inner rockstar.
Okay, imagine that you’re in a band. You are really excited about this band. It’s every juvenile dream come true. You come up with a really great band name and a really great band logo.
You hire out a concert hall (or, y’know, your cousin’s pizza parlor, ‘cuz Fantastic Nasty Water prides itself on being grassroots, man) and you plaster the town with fliers and posters.
You get your friends (and even your mom) to tell everyone they know about your upcoming gig. You post, Tweet, share, email, shout from the rooftops, and otherwise disseminate the information.
The big night arrives and the pizza parlor is jam-packed with just about everyone you’ve ever met and just about everyone they’ve ever met. The energy is high and the crowd is buzzing, just waiting for Fantastic Nasty Water’s much-touted debut.
And so you kick back, crack the champagne, and distribute high fives all around for a job well done.
Something wrong with this picture?
Yeah, of course that’s not where the story ends. That’s where the story begins. Getting people into the venue doesn’t do anybody any good if Fantastic Nasty Water doesn’t get out on the stage and rock the house.
(Except maybe Cousin Tony. A full restaurant of impatient people who want to make sure the evening doesn’t completely bite means he’s never gone through that much pepperoni before).
Putting the word out isn’t the objective, it’s a means to an end.
Making music is the goal.
And so it is with web marketing.
Web marketing and the parts it comprises are the same way, when you think about it. Showing up as #1 in Google for every conceivably relevant keyword isn’t the goal. It’s the means to an end.
The goal is to get people to buy your product or commission your services.
The goal is to make your company into the best version of itself.
The goal is to find your passion and enact it.
Fortunately, web marketing, at least web marketing done The Mack Web Way (make sure, when you read that, that you give it the requisite weight and emphasis. Because we’re very impressive and we deserve an echo, dagnabbit), is a double-edged sword.
Sure, we do all the stuff to get you the rankings and the attention: SEO, Content Marketing, Social Media, and the like. That’s part of the job.
But it’s only part.
Not just brighter, but actually better.
The Mack Web Way (again, pause in respect) is to help you build your online community. But more than that, it’s to build your online community with purpose.
Before we ever start writing blogs and reaching out on social networks and optimizing your site and pages, we sit down and help you define your goals.
Not your SEO goals, but your company goals. What do you want your business to be?
Then we start pulling out the tools. How can we use keywords, content, social media, email marketing, and the other weapons in our arsenal to get you there?
Then we set about doing it. We help you to build an online community that not only raises your web visibility in a way that will weather all the algorithm changes that Google can throw at you, but which will also make your company better.
Mack Web Solutions partners with our clients to help you connect with potential mentors and partners, to find your voice and your audience, to truly communicate with your customer base, to prove your knowledge and leadership, to highlight your innovations and your spirit, to pursue the ways you can make the world a little better.
We know, we know. It sounds lofty and unrealistic and just a little bit as if we believe in unicorns.
But (within reason) this stuff is totally obtainable. An online community, the right online community that is, is powerful. And we can help you obtain that power. (Break for maniacal laughter). (Also, the unicorn is real. It’s called the narwhal, unicorn of the sea. So there).
Simple is not the same as easy.
Mack Web Solutions will challenge you to learn, to grow, to transform your brand. It will take passion and commitment and hard work (from you and us both).
But, fortunately for you, we do it in the ‘partner’ kind of way, not the ‘drill sergeant’ kind of way.
We will ask for your time, we will ask for your creativity, we will ask for your dedication, and we will ask for your patience.
But we will never, ever, ever ask you for pushups.
So there’s that.
Choose your own adventure.
So now that you’ve heard our spiel, you have a couple of choices:
You can contact us and either get started right away on building a community around your brand or pick our brains a little. Like a knowledge-craving zombie.
You can check out our supremely awesome blog to make sure we know our onions. And also things other than onions. ‘Cuz really, there’s a broad but ultimately finite amount of use you can get out of onion savvy.
You can check out our team and get to know who you’d be working with.
Or you can take this opportunity to learn just a little bit more about what web marketing with Mack Web Solutions entails.